The Difference Between SEO and SEM | SEO and SEM

The business world is increasingly more digital by the day. As a result, marketing strategies have greater demands. Small and big businesses alike are seeking fine-tuned strategies to market, brand, and increase traffic to their websites. Since the competition on the digital scene is not decreasing anytime soon, it is within the best interest of a business to become informed with the largest online marketing tools: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).Search Engine Optimization (SEO):SEO is geared to acquiring natural, “organic” rankings on a business website. When the term organic is used in terms of online marketing, it is meant that these rankings are the product of unpaid advertisements that are placed in the middle of search homepages. The goal and desired end result of SEO is to optimize a website and increase the website’s ranking within the engine results, like Google.In order for search engine results to be organic, the results need to occur through the content of a website. The content is what allows the search engine algorithm to index. Some of the other factors the engine specialists are concerned with include page rank, keywords, link building, and one way links.One of the most helpful and beneficial content-related ways to boost SEO is through back links. By visiting various blogs or forums, a business owner can form relationships and make comments on field-related concerns. There is typically a field where the individual can place his/her website URL, which allows for back links and increased SEO rankings.The best part about SEO is that implementing smart tactics can be done completely free of charge. Of course, when SEO becomes more sophisticated, financial expenditures will need to be made according to the index of the search algorithm.Search Engine Marketing (SEM):SEM differs from SEO in that paid advertisements are allocated in this marketing tactic. SEO is actually the first portion of SEM, whereby SEM concludes online marketing in a more sophisticated, seamless manner. The biggest difference between SEO and SEM is the assignment of sites that obtain ranking through search marketing tactics. These paid listings are not included in the center of the engine homepage, the way the organic results are.Some examples of SEM include:A) High-quality content to generate links from social mediaB) Article MarketingC) Main search engine installation:Google Analytics
Webmaster Tools
Site submission to search engines
Creation of AdWords account
Site submission to Google PlacesD) Reporting:Progress Review
Analysis Report of Competition
Analysis of server log data
Diagnosis of e-commerce deficiencies
Conversion tracking
Content placement
Social Media Optimization and Marketing (SMO/SMM)

Where Can I Find a Job For Video Game Testing? | Video Games

There are varieties of ways you can use to find a job as a video game tester. But before you begin your search for as a video game tester, I need to ask you a question. Do you have the capabilities to conquer a video game testing assignment? Game testing involves some technical-know-how. I have written them down to get you familiar with the works of a video game tester.Roles of a Video Game Tester
The work of a video game tester is to detect glitches made at various levels of game production. To be frank, video game testing is not an easy task, especially if you don’t have any experience about playing games. Video game manufacturers believe that if they send their games into the market without doing any standard testing, it may not be bought by video game players. Due to this, they seek the services of video game testers to enable them detect these bugs, while on their own part they edit it and send it into the market for consumers to exploit.Compensation
A video game tester could earn over $45,000 working full time in a year, though some video game testing jobs pay hourly. One can earn $20-$150 per hour testing video games. If you are able to detect bugs, you also paid more benefits in addition to the agreed amount for the games you are testing.Where to find Video Game Testing Jobs
This brings us to the main issue of this article. Let’s say you’ve known the works of a video game tester at this stage. If you’ve made up your mind to start a career as a game tester, then you could go ahead to discover the sources of video game testing jobs.One of the ways to find a video game testing job is to find one at video game manufacturer’s websites. I guess you know them; they are Microsoft Xbox, Nintendo, Sony, Code Masters and the rest of others. You might be lucky to find opportunities at their websites.Another way I will, mostly, recommend is to approach video game companies. Tell them your capabilities, the games you own and the ones you’ve played. Convince them on why you would be able to make a good testing job, once the games are assigned to you. Luckily, you could get one. The games can either be computer games or video games, no matter the kind of games you are assigned to test, take the testing seriously and don’t waste time in sending your feedbacks to the company, once you are through with testing.Final Word
Video game testing is not an easy task but once you get used to them, I assure you that you would get to love the job. There are some ecourses made to get you acquainted with video game testing, they would be helpful in assisting you through the various stages of completing the works of a video game tester successfully. If you are able to practice with this ecourse, it would guard you in your first assignment.

Need A Romantic Travel Vacation? Bora Bora Could Be Your Next Romantic Travel Vacation | Travel vacation

Bora Bora! You know that gorgeous place you see in the movies with resorts on stilts over the amazingly blue clear water. The breathtaking mountains surrounded by white sand beaches and just calmness as far as the eye can see. It’s one of those romantic travel vacation locations that just looks too beautiful and romantic to be real. I always dreamed of places like this and then snapped back into reality really quickly. I could only travel there if I win the lottery or empty my entire bank account and for what, a few days of island bliss? Is this true for you? What’s our happiness worth anyway? I would like for it to be Bora Bora worthy.I guess it all depends on what makes you happy. Bora Bora is a small mountainous island that is part of French Polynesia off the coast of Tahiti in the Pacific Ocean. Many claim this island to be the most beautiful and romantic island in the world. With a price tag for over the water suites starting around $800 per night and that doesn’t even include the travel o get there. This is a trip that only few in the world can afford. Half of us can’t even dream about something with a price tag that big. It’s called reality and my reality will probably never get me there ever or at least I thought it couldn’t.What if planning romantic vacation travel to luxury destinations like Bora Bora were trips you planned with your family? What if you could claim trips like the one I described above as a business trip? Would you go? Would you make that leap and do it?I plan trips of my dreams with my family every year and I don’t make a ton of money. Now, Bora Bora is a romantic travel vacation I will plan when my small children get older and we can get away, but it is not out of the realm of possibility for us anymore. I found an amazing way for my family to make amazing memories traveling the word and have it be affordable for us, which is a huge plus. Kids don’t remember the things you buy them. They remember the experiences you have and the places you go as a family. These can even turn into business trips down the road. There are so many options and ways to make your dreams come true. You just have to go out and do it.